13 days ago on careers.peopleclick.com

Global Marketing Manager - Chinese Market Expert


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Global Marketing Manager - Chinese Market Expert

Global Marketing Manager - Chinese Market Expert
  • Requisition ID:142047
  • Position:Full time
  • Open date:11.10.2016 09:37
  • Functional area:Marketing
  • Location:Nyon
  • Required degrees:Not Indicated
  • Relocation:Not Indicated
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    Basic qualifications:

    Preferred qualifications:

    As a Global Marketing Manager expert on the Chinese Market, you will be responsible for developing and executing global tool-kits and innovation pipeline with a focus on the China market specifically. You will also be responsible for creating marketing initiatives to drive business growth including retail facing category vision and strategy, innovation (strategy & projects), consumer connections, path to purchase strategies, insight development & deployment, brand positioning, brand assets, pricing strategy, P&L management, value chain/COG’s management, expansion strategy, and transferring best practice.

    Your responsibilities include in detail:

    Operating at a category and brand level
    -Working with Sub-Brand Director to create vision and strategy at the sub-brand level in order to better lead the markets, and in particular, China (our customers).

    Joint responsibility for P&L:
    -Stronger ownership of brand P&L’s through setting commitments during annual planning cycles to deliver initiatives and A&P levels to drive the sales line.
    -Being responsible for value chain management and increased impact on sub-category COG’s and COGs lifecycles.

    Delivery of robust pipeline
    -Both short-term and long-term innovation strategy and innovation projects
    Delivery of consumer connections
    -Compelling global consumer and shopper connections (pack, on shelf, digital, media etc.)

    As a successful Global Marketing Manager, you have a strong experience of working in a global organization and for this specific role you are recognized as an expert of the Chinese market. Further you have demonstrated ability to lead within a matrix organization and to integrate complex multifunctional efforts crossing multiple business areas.

    Furthermore you display the following qualifications and competencies:

    -Bachelor’s Degree in Marketing, MBA preferred
    -Significant experience (10+ years) in marketing/sales in mainland China
    -Strong experience (3-5 years) in a Global Marketing Role for an FMCG or OTC company
    -World class brand, category or portfolio management experience including
    -Demonstrated ability to create and implement successful 360 degree brand assets across both China and abroad through all consumer touch points
    -Track record of contributions to the strategic planning process, ideally at both a category and brand level,
    -Proven track record of creating and delivering an enduring innovation pipeline for both China and abroad
    -Significant proven track record of driving brand growth
    -Demonstrated ability to identify and deploy powerful insights that drive growth in China and abroad
    -Proven delivery of flawless launches
    -Delivered successful consumer connections in both China and abroad
    -Demonstrated ability to harness the shopper-consumer-expert relationship in both China and abroad
    -Strong experience in media planning & strategy in both China and abroad
    -Deep experience in digital communication with proven track record of results in both China and abroad
    -Proven P&L/budget management, complex project management, business development,
    -Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas
    -Experience in leading business growth in complex regulatory environments
    -Experience in managing a broad, diverse team
    -Science based marketing experience
    -Excellent presentation and communication skills


    Contact information:
    You may apply for this position online by selecting the Apply now button.

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