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Global Marketing Director
Global Marketing Director
As a Global Marketing Director you will be responsible of setting the global brand vision and strategy within the context of the sub-category. You will also be responsible for creating global marketing initiatives to drive business growth including retail facing category vision and strategy, innovation (strategy & projects), consumer connections, path to purchase strategies, insight development & deployment, brand positioning, brand assets, pricing strategy, P&L management, value chain/COG’s management, expansion strategy, and transferring best practice.
Your responsibilities include :
Operating at a category and brand level
•Creating vision and strategy at the sub-category level in order to better lead the markets (our customers).
Joint responsibility for P&L:
•Stronger ownership of brand P&L’s through setting commitments during annual planning cycles to deliver initiatives and A&P levels to drive the sales line.
•Being responsible for value chain management and increased impact on sub-category COG’s and COGs lifecycles.
Delivery of robust pipeline
•Both short-term and long-term innovation strategy and innovation projects
Delivery of consumer connections
•Compelling global consumer and shopper connections (pack, on shelf, digital, media etc.)
As a successful Global Marketing Director, you have a strong experience of working in a global organization and market. Further you have demonstrated ability to lead and influence within a matrix organization and to integrate complex multifunctional efforts crossing multiple business areas.
•Bachelor’s Degree in Marketing, MBA preferred
•Significant experience in marketing/sales at the manager/supervisor level
•World class brand, category or portfolio management experience including
oDemonstrated ability to create and implement successful 360 degree brand assets across markets and through all consumer touch points
oTrack record of contributions to the strategic planning process, ideally at both a category and brand level,
oProven track record of creating and delivering an enduring innovation pipeline
oSignificant proven track record of driving brand growth
oSuccessful track record in delivering innovation and communication in both developed and developing markets
oDemonstrated ability to identify and deploy powerful insights that drive growth
oProven delivery of flawless launches
oDelivered successful consumer connections
oDemonstrated ability to harness the shopper-consumer-expert relationship
oStrong experience in media planning & strategy
oDeep experience in digital communication with proven track record of results
•Proven P&L/budget management, complex project management, business development,
•Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas
•Experience in leading business growth in complex regulatory environments
•Experience in managing a broad, diverse team
•Science based marketing experience
•Strong presentation and communication skills
•Experience in OTC or FMCG
You may apply for this position online by selecting the Apply now button.
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