268 days ago on roche.com

Marketing Manager in vitro Diagnostics

Roche AG

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Marketing Manager in vitro Diagnostics

Marketing Manager in vitro Diagnostics

Switzerland, Zug, Rotkreuz

As Marketing Manager in vitro Diagnostics in the Marketing & Business Partnering department at Centralized and Point of Care Solutions (CPS), you are the Marketing Business partner and single point of contact for marketing related topics for one or more Life Cycle Teams. You are the marketing consultant, guiding assigned teams on best marketing strategies and tactics and collaborating with other functions and Leadership of Marketing & Business Partnering to develop effective promotional marketing and communications plans and programs that achieve Life Cycle business objectives. 
 
Your primary responsibilities are:
  • Consulting and supporting Life Cycle Teams in marketing strategy development and ensuring contemporary marketing tactics and targeted messaging
  • Responsible for planning and delivering marketing solutions on behalf of  Life Cycle Teams to accomplish promotional marketing programs
  • Owning creative process for promotional marketing (internal and vendors) on behalf of Lifecycle teams and ensuring brand consistency and compliance with CPS processes and standards
  • Developing and measuring performance indicators and impact of promotional marketing communications programs and using results to adjust future strategies
  • C ollaborating with other Marketing Business Partners and Marketing functions from CPS (and otherBusiness areas) to ensure efficiency (budget, time), to exploit synergies between campaigns and activities and to ensurethe “one Roche” approach
  • Building strong relationships with stakeholders (e.g.Life Cycle Teams) and speaking on behalf of the assigned Life Cycle Teams when it comes to CPS/Roche overarching programs/campaigns and marketing assets and activities
  • Steering complex marketing projects or task forces with involvement of Life Cycle Teams, Market Access, Scientific affairs, regions, Business Areas and the Roche Group
  • Who you are
    You’re someone who wants to influence your own development. You’re looking for a company where you have the opportunity to pursue your interests across functions and geographies. Where a job title is not considered the final definition of who you are, but the starting point.
    Your profile
    • You are a self-directed learner who is proactively seeking detailed information with an affinity to (medical) science and technology
    • You are goal oriented, have a winning personality and act in a confident manner
    • High intrinsic motivation and ambition but in the same time you are a strong team player with excellent communication skills
    • Working under pressure, adapting to new situations and dealing with ambiguity are no issue for you
    • You like to challenge the status quo, have an entrepreneur mindset and a “can do” attitude
    Your qualifications
    • Master’s degree in business and/or Life science (or medical), PhD, MD or MBA is a plus
    • Expert marketing knowledge and more than 5 years’ experience in marketing within the Healthcare industry is a prerequisite (Agency experience is a plus)
    • In depth knowledge of the IVD/medical device market
    • Proven track record in building and maintaining strong relationships in matrix structures
    • Experienced in working in an international environment and in influencing across multiple stakeholders
    • Excellent negotiation and project management skills
    • Strong analytical and strategic thinking skills, ability keeping the overview, simplifying complex processes and organizing people and activities to achieve results
    • Excellent written and verbal communication skills in English, additional languages are a plus
  • Who we are
    Roche Diagnostics International Ltd in Rotkreuz is one of the world’s leading providers of diagnostic system solutions for clinics, laboratories and doctors’ offices. The company employs over 2200 people in Rotkreuz and is one of Roche Diagnostics’ main sites. Read more.

    Roche is an equal opportunity employer.
  • Job facts
    • Location Switzerland, Zug, Rotkreuz
    • Function Sales & Marketing
    • Subfunction Other Sales and Marketing
    • Schedule Full-time
    • Job level Individual Contributor
    • Job type Regular Employee
    • Division Diagnostics
    • Date 2016/07/15
    • Job-ID 3123644219
  • Get in touch
    S. Bauer (Recruiting Specialist)+41 41 792 46 80