270 days ago on approachpeople.com

Web Marketing Data Analyst

Approach People Recruitment SA

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Web Marketing Data Analyst

Job details

Category : IT  |   Location : Geneva

Web Marketing Data Analyst

Date : 2016-01-22 10:14:57


Our client, a prestigious international brand of natural beauty products present in many countries, with a worldwide distribution is recruiting a Web Marketing Data Analyst.

Job Resume

As Web Marketing Data Analyst, you will report on and analyse every paid digital media, using sales and CRM metrics to identify trends that help their multi-channel growth. In interaction the CRM international Director, you spot patterns and actionable insights that help understand customer behaviour.

Your IT scope is to shape site design, improve marketing campaign performance as well as CRM and social media strategies.


•Interrogate analytics to identify opportunities to improve data across digital, online conversion, content effectiveness
•Create and maintain all daily, weekly and monthly reports on eCommerce, digital media, CRM, social media KPI’s
•Support the digital teams by interrogating data to ensure results and learn opportunities
•Suggest recommendations about digital marketing activity for future improvement
•Support countries/division on A/B testing and MVT analysis
•Provides helpdesk for users by writing and maintaining user documentation
•Develop a digital marketing model to improve ROI and guide future investment
•Implement Data management project & pilot customer brand fidelity
•Manages the tracking of all sites and campaigns in order to have an accurate measurement and reporting
•Coach analytics team based in Asia, helping their competencies ‘growth.


•Bachelor's Degree or equivalent obtained in a technology field
•5+ years of experience in web analytics on transactional websites
•Experience and interest in working on big data and understanding customer data, analytics to business issues
•Good experience on web analytics, data mining and competitive intelligence tools
•Experience implementing and using site analytics, A/B testing, MVT analysis and attribution models
•High level of numerical ability and advanced Excel skills
•Strong problem solving skills and Business oriented
•With a good organisation and IT skills, develop with others a data and analytics procedures, best practices in a changing environment
•High ability to work in a multifunctional team and to coach multiple stakeholders with advanced presentation skills.

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Approach People Recruitment was first established in 2000 and has, since then, become a leader in International Recruitment in Western Europe. We work closely with many of the World’s leading Multinational Companies to find their future talents.

We aim to offer highly professional advice to our candidates, taking into consideration their expectations and career goals. We try to constantly obtain new employment opportunities that match well our candidates’ skills and offer interesting career opportunities.