18 days ago on realstaffing.com

Global Marketing Manager OTC

Real Staffing

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Global Marketing Manager OTC

Global Marketing Manager OTC - Genève - Negotiable

  • Job type: Permanent
  • Salary: Negotiable
  • Location: Geneva
  • Reference: RE-32467803

Global Marketing Manager OTC

As a Global Marketing Manager expert on the Chinese Market, you will be responsible for developing and executing global tool-kits and innovation pipeline with a focus on the China market specifically. You will also be responsible for creating marketing initiatives to drive business growth including retail facing category vision and strategy, innovation (strategy & projects), consumer connections, path to purchase strategies, insight development & deployment, brand positioning, brand assets, pricing strategy, P&L management, value chain/COG's management, expansion strategy, and transferring best practice.

Your responsibilities include in detail:

* Working with Sub-Brand Director to create vision and strategy at the sub-brand level in order to better lead the markets, and in particular, China (our customers).
* Stronger ownership of brand P&L's through setting commitments during annual planning cycles to deliver initiatives and A&P levels to drive the sales line.
* Being responsible for value chain management and increased impact on sub-category COG's and COGs lifecycles.
* Both short-term and long-term innovation strategy and innovation projects
* Compelling global consumer and shopper connections (pack, on shelf, digital, media etc.)

As a successful Global Marketing Manager, you have a strong experience of working in a global organization and for this specific role you are recognized as an expert of the Chinese market. Further you have demonstrated ability to lead within a matrix organization and to integrate complex multifunctional efforts crossing multiple business areas.

Furthermore you display the following qualifications and competencies:

* Bachelor's Degree in Marketing, MBA preferred
* Significant experience (10+ years) in marketing/sales in mainland China
* Strong experience (3-5 years) in a Global Marketing Role for an FMCG or OTC company
* World class brand, category or portfolio management experience including

* Demonstrated ability to create and implement successful 360 degree brand assets across both China and abroad through all consumer touch points
* Track record of contributions to the strategic planning process, ideally at both a category and brand level,
* Proven track record of creating and delivering an enduring innovation pipeline for both China and abroad
* Significant proven track record of driving brand growth
* Demonstrated ability to identify and deploy powerful insights that drive growth in China and abroad
* Proven delivery of flawless launches
* Delivered successful consumer connections in both China and abroad
* Demonstrated ability to harness the shopper-consumer-expert relationship in both China and abroad
* Strong experience in media planning & strategy in both China and abroad
* Deep experience in digital communication with proven track record of results in both China and abroad

* Proven P&L/budget management, complex project management, business development,
* Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas
* Experience in leading business growth in complex regulatory environments
* Experience in managing a broad, diverse team
* Science based marketing experience
* Excellent presentation and communication skills

For further Information please contact:

Prasaath Karunanithy
Senior Recruitment Consultant, Pharma and Biotech Division
Vertrieb und Marketing

Real Staffing Group
Ein Geschäftszweig der SThree GmbH
Goetheplatz 5-7, 60313 Frankfurt

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