52 days ago on career012.successfactors.eu

Director Sales and Marketing Reebok IBG Group

Adidas Group

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Director Sales and Marketing Reebok IBG Group

Country:Switzerland                                               Job Function:Sales

State / Province:Switzerland                                Position Type:Full time

City / Location:Cham                                    Brand:adidas Group



At adidas Group, our love of sport drives who we are and what we do. But just as a ball is more than leather and thread, and a shoe more than padding and plastic, we are bigger than our products. We don’t just work to create faster shoes and lighter fabrics: We strive to help athletes everywhere perform their best. We believe that it’s hard work inventing the future of sport, and that’s why we love it; that when you push your limits, you make it possible for others to push theirs.



At adidas Group, this drive it what connects us, whether we’re working for TaylorMade, adidas, Reebok, or Rockport. We’re all working toward a future motivated by passion, original thinking, and the desire to build upon a proud legacy.


Europe is changing fast: country borders become less relevant for both our consumers and customers. They are looking for the best product and they want it fast. To continue to lead the game on our home turf, we have decided to go forward with one aligned strategy across Western Europe. This strategy combines the potential of our innovative brands and cutting-edge products with excellence in routes-to-markets and back-office functions. Now is your opportunity to join this team. Western Europe is a market of 5 clusters (Central, North, South, France and Iberia) with an annual sales value of around € 4 billion, handling both brands adidas and Reebok across all channels.


Purpose & Overall Relevance for the Organization:

The internal title for this role is Director Sales Reebok IBG.

As a Director Key Accounts International Buying Groups you manage and drive a healthy and sustainable business with the assigned accounts by driving profitable and sustainable market share growth through advanced Business Plans. You also manage and drive the business analysis and business planning by managing the financial process with your team.


In addition you lead and manage the Concept-to-Consumer team that is responsible to create brand heat at assigned accounts and to create and execute best-in-class consumer activation plans.


Budget Responsibilities:

Net sales of assigned key accounts

Sales working budget



Key Responsibilities:


  • To embody the go-to-person for both accounts on all Reebok matters and represent the assigned accounts internally as an ‘ambassador’ towards all functions and vice versa and manage all interfaces
  • To ensure understanding of the assigned accounts and categories and documentation by Account Fact Books and get sign-off by the direct superior
  • To ensure development of the account strategies, formalization by Strategic Account Plans and get sign-off by the Senior Director of KAM IBG
  • To sell-in and agree on sell-out support levers
  • To monitor and report on customer and competitor activity and propose/initiate/take actions
  • To ensure continuous monitoring of sell-out and the order book as well as reliable and cost efficient supply
  • To ensure customer compliance with adidas Group contracts and terms
  • To steer, drive and collaborate a network of Cluster KAM teams towards implementation of international strategies



  • To manage all direct reports (Sales & CTC) as an integrated team by setting team objectives, targets and guidelines
  • To develop the functional and core skill of direct reports on and off the job through regular 1-2-1’s coaching and mentoring
  • To ensure smooth cooperation of all direct reports along all interfaces



  • To measure progress on own KPIs
  • To report to all superiors along guidelines (KAM standard reports) and monitor all reports
  • To monitor and to report on customers and competitors activities and propose/initiate/take actions  
  • To provide realistic plans and forecasts on customer performance and ensure customer compliance with agreements



  • Market share and Net Sales within accounts
  • Range efficiency
  • SWB & MWB compliance and efficiency of account specific investments
  • Account satisfaction and contractual agreements followed


Knowledge, Skills and Abilities:

  1. University degree in business with  sales and marketing focus
  2. Proven experience (> 6-7 years) within a Key Account selling environment
  3. Concept-to-Consumer/ Account Marketing background
  4. Ability to develop and implement strategy
  5. Ability to analyse data and improve strategic decision making and implementation
  6. Proven leadership experience via people management and/or mentoring and coaching
  7. Strong communication skills: written and oral
  8. Excellent presentation skills
  9. Strong industry knowledge across footwear, apparel and accessories or FMCG background
  10. Advanced in MS Office (Outlook, Word, Excel, PowerPoint, other)
  11. Very good command of English both written and spoken. Other European language is a plus.
  12. Passion for Fitness and Fashion


We are looking forward to hearing from you.


Posting Notes: Cham || Switzerland  || Switzerland  ||  || adidas Group || Europe, Middle East & Africa || No Selection

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