70 days ago on takedajobs.com

Brand & Customer Manager IBD

Takeda Pharmaceuticals International AG

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Brand & Customer Manager IBD

Brand & Customer Manager IBD

Apply NowJob ID1601777Date posted10/17/2016LocationPfaeffikon, Zurich, Switzerland;

Takeda is a research-based global company with its main focus on pharmaceuticals. As the largest pharmaceutical company in Japan and one of the global leaders of the industry, Takeda is committed to striving towards better health for people worldwide through leading innovation in medicine. Through strategic acquisitions, Takeda has been transforming itself, broadening its therapeutic expertise and geographic outreach. To start immediately or as per agreement, we are searching for our local Swiss subsidiary located in Pfäffikon, SZ a

Brand & Customer Manager IBD (100%)

Reporting into the Business Unit Head IBD

Role Objective
• Drive deep understanding of what motivates IBD patients and the HCPs that care for them including what could cause them to choose Entyvio over competitors, acting on this through the delivery and implementation of an integrated brand plan, with considerations to the current market access conditions and challenges
• Embed a high customer focus within IBD team by spending a significant amount of time with customers and placing the customer at the center of every business decision

Your Tasks:
Customer Activities (40 – 60%):
• Identifies, develops and fosters professional long lasting peer-to-peer relationships with key physicians, key opinion leaders (KOL) and academic centres and ensures ethical and high level exchange of scientific information in IBD
Business Strategy and Management
• Leading the development and implementation of the Strategic Marketing Plan in line with the Brand Strategy for Entyvio to maximize brand performance;
• The successful achievement of tactical objectives and milestones outlined within the Strategic Marketing Plan for Entyvio including but not limited to:
o Development and implementation of promotional materials
o Implement multi-channel solutions including digital, mailings & newsletter, media & PR activities for all customers line with the strategic plan and compliance
o Create programs and tactics customized to different customer groups including HCPs, patients, patient associations and media
o Strategic and tactical lead of Takeda´s congress activities
o Development and implementation of a relevant patient support services in line with strategic planning
• Has a strong understanding of the local IBD market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics;

• Identifies actions to strengthen product positioning (eg. direct medical development, labeling changes) to maximize brand performance. Anticipates and capitalizes on stakeholders’ market trends to create a competitive advantage. Recommends and gains approval from senior management for alternative approaches to maximize brand opportunities
• Directing generation and analysis of data to seek out opportunities to support recommendations for strategic direction based on demand and market dynamics;
• Leading the business development process; coaches and monitors internal and external progress; leads external suppliers; drives the integrated life cycle plan
• Achieving the above through effective liaising, networking and working relationships with the Takeda Market Access Team, IBD Brand Team, Takeda country Medical Department, IBD KAMs, Commercial Excellence and other relevant outsource agencies;

Effective team and cross functional working internally and externally
• Supports the IBD BU Head in building and leading a strong Entyvio team and developing team members to equip them for current and future business and career opportunities
• Developing effective and constructive working relationships throughout the Business Unit and Takeda LOC in general and with the IBD Brand Team, Takeda Market Access department and Takeda Medical Department in particular;
• Partnering with the IBD KAM team/ Sales force to provide strategic direction in the development of training material and programs;

Financial Management
• Leading and taking ownership for key financial tasks for the brand including the development of annual budgets, operating plan, market sales forecasts, quarterly updates, etc.
• Effective budget control and resource management within predefined project budgets;

• Developing and maintaining strong, effective and constructive team relationships (Agency, Specialists and their associations, Advisory groups) and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers;
• Ensuring effective communication with all relevant internal and external key stakeholders;
• Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels;
• Achieving best-in-class customer focus with significant dedicated time for regular interactions with customers
• Implementation of multi-channel innovative communication approaches to customers

Risk Management and controls
• Supporting the IBD BU Head in managing the company’s risk profile including, (where appropriate), Code of Conduct and the Health and Safety performance of the business;
• Assisting the IBD BU Head in ensuring that appropriate internal controls are in place;
• Utilizing new market research approaches with business partners to assess business risks and opportunities. Proactively identifying brand opportunities and issues that require analysis of Business Information to create new approaches or new market opportunities.

- Marketing, Project Manager and Sales Force/ Business Units, Event Management,
- Regulatory and Quality- / Compliance Manager, Finance, Medical
- Affairs EUCAN/Global
External: Customers, physicians, nurses, health care professionals, agencies

QualificationsYour Profile:
- University degree (marketing, science preferably)
- Minimum 3 years of experience in pharmaceutical industry
- Segment specific experience (at least 2 years)
- Identification with Takeda-ism values
- Fluent written & spoken German & English (fluent spoken French)

Best chance criteria:
- Communication & strong interpersonal skills with an ability to influence at high level
- Understanding the decision making units and an ability to manage complex networks
- In depth knowledge of applicable laws, regulations and codices for pharmaceutical industry
- Business acumen and ability to understand and actively contribute to the management of a P&L
- Outside thinking rather inside focus; advocating patient and HCP perspective into the organization
- Crucial that the candidate understands the IBD environment and business model where the brand/s operate including working with a KAM model
- Willingness to spend high amount of time with customers
- Analytical, converts information into insights; monitoring market trends, uncovering unmet needs, identifying risks, barriers and opportunities at national level
- Business acumen and entrepreneurship to develop a commercially robust plan that exceeds customer expectations
- Innovative, develops new ways of working and uses these to differentiate from competition
- Strong communicator with the ability to engage both external and internal customers
- Builds a collaborative network of relationships with people in a variety of functions, roles and locations and leverages formal and informal networks to accomplish the ambitious goals
- Personal drive to follow-through plan and excel

All candidates must have a Swiss work permit or hold an EU Passport.



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