183 days ago on takedajobs.com

Multichannel Content Manager

Takeda Pharmaceuticals International AG

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Multichannel Content Manager

Multichannel Content Manager

Apply Now Job ID1601459 Date posted01/11/2017 LocationPfaeffikon, Zurich, Switzerland;
Role Objective
  • Is responsible for translating our strategy for Takeda in Primary Careinto different types of meaningful and impactful content, activities, material and services (a.i. written, video, info graphics, animation, interviews etc.).
  • Develops content for different audiences and platforms/channels based on positioning, key messages, storyline and campaign platform.
  • Testing of content/usability with relevant customers
  • Creates orchestrated multichannel plan tailored to customer needs, taking up insights from Customer Solutions Specialists and enabling CSSs to optimally leverage the interactions
  • Reports into the Business Unit Director Primary Care
Analysis and identification of strategic insights:
  • Analyses competitive landscape and trends regarding multichannel marketing
  • Works together with Strategic Insights and Analytics Manager (SIAM) when developing the content plan and defining KPIs to track performance
  • Publishes and places content with third-party providers (i.e. webinars, paid content etc.) or using own platforms
  • Orchestrates all channels per customer segment, enabling Customer Solution Specialists (CSS) to optimally leverage their interactions
  • Works with a customer-centric mindset, defined as listening to customers and meeting their needs to provide customer centric solutions, also ensures that in activities and outcomes the patient comes first
S trategic and tactical planning:
  • Actively supports the Strategic Insights and Analytics Manager (SIAM) with strategic considerations and ensures that they are aligned with key actionable insights, ladder of adoption, storyline and positioning in order to be able to create different types content
  • The successful achievement of tactical objectives and milestones outlined within the Multichannel Management Strategy including but not limited to:
    • Creating programs and tactics customized to different customer groups and segments including physicians and pharmacy staff as well as patients and the public
    • Implementing multi-channel solutions for all customers line with the strategic plan and compliance
  • Monitors and maintains a high level of field intelligence to assess, evaluate, interpret and incorporate the currently available programs, as well as unmet needs and requests of internal and external stakeholders; Based on that analysis and knowledge of the needs assessment, provides input and proposes project for the overall MCM strategy which address specific market needs
Project Management & Cross Functional Cooperation:
  • Displays a cooperative and an inclusive way of working together within the BU team members and the cross functional team (CSS, Medical, Regulatory, Compliance, Patient Engagement Manager), aligning peers early-on when developing and creating content
  • Ensuring effective communication with all relevant internal and external key stakeholders;
  • Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels;
  • Achieving best-in-class customer focus with significant dedicated time for regular interactions with customers
  • Implementation of multi-channel innovative communication approaches to customers
  • Meets quality standards and legal & internal requirements
Customer Integration:
  • Regularly seeks customer and Customer Solution Specialists’ (CSS) input into strategic and tactical considerations to ensure that pursued strategy is effective for target customers and practical for CSS to execute
  • Experience in pharma is not a pre-requisite, candidate can come either from another industry (e.g. FMCG) or bring agency experience. However it is crucial that the candidate understands the mechanisms of in-field promotion in the pharmaceutical industry
  • Business model where the Retail Portfolio is operating
  • Fluent in German and English, French of advantage
  • Strong understanding of multi-channel customer engagement, effective channels and touch-points at different stages of a customer journey as well as current trends
  • Proven track record of understanding customers’ needs and be able to translate their needs into highly impactful and innovative tactics and solutions, improving customer experience


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