GLOBAL BRAND MANAGER
Job Description: GLOBAL BRAND MANAGER
headcount AG is a Zürich based consultancy serving clients in the pharmaceutical, biotechnology, medical technology, diagnostic, OTC, and chemical market segments.
Our client is an international fully integrated research & development company with a long track record of bringing innovative pain treatments and state-of-the-art technologies to patients. The company is present in 32 countries with affiliates in Europe, Australia, Latin America and the US.
_ Development, implementation, and monitoring of brand communication concepts & content for all communication channels;
_ Preparation and analysis of highly qualitative internal and external data regarding the performance/activities of the brand and derive appropriate measures;
_ Guidance of local Product Managers to achieve the maximum output of communication campaigns and activities;
_ Identify and develop concepts & final communication content for new and impactful communication channels;
_ Development and realization of interdepartmental (marketing-) campaigns and projects;
_ Support of the preparation and conduct of external events;
_ Timely review of the business development of competitors and analysis of competition;
_ Manage external communication agencies to realize master materials;
_ Identify new communication trends to be incorporated in the brand plan.
_ University degree in Marketing;
_ Work experience in international marketing, public relations (Healthcare or Pharmaceutical background);
_ Experience in Project / Account Management for multimedia campaigns;
_ Experience in concept development and implementation of international multimedia campaigns;
_ Excellent presentation and customer management skills;
_ Fluent English
078 829 47 40